BMW’s The Hire: 8 Short Films

Back in 2001 or so..

bmwlogoBMW did these short films with Big-ass names directing, with a young Clive Owen, they were practically adverts, but done using fiction, which I’ve always felt ‘is’ the best way to sell an idea (or a car, evidently). I may’ve seen a couple of them at the cinema, bundled with the adverts, but I’m not 100% sure, does seem familiar.

This hit my radar again as BMW have recently announced that they are coming back for a new batch of BMW Films, which sounds jolly good to me. Made me think to go check out the old batch, which incidentally I found on YouTube but NOT on the bmwfilms site. I also read up a little about them, only to discover, Luc Besson has said on record that The Transporter series was inspired by this set of films. HA!

Not that much of a stretch really, they probably got a good sponsorship deal too. What’s interesting is that they tried refueling that franchise only recently (without Statham) & it failed rather miserably from what I hear. [I’ve yet to watch it.]

    Food for thought:

  • Did BMW in a way have a hand in making Clive Owen and also Jason Statham a bankable Hollywood star? Note, prior to this both boys were pretty much grounded in the U.K. bar a couple of exceptions.
  • For these rather simple genre-pieces, are short films as well as bite-size web content more palatable to the newer generation?

Meanwhile as we await the new series, here are the old ones, in order.
The uploader has chosen to disable embedded videos.


Notify of

Inline Feedbacks
View all comments